Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome.com" and with this market slowly being filled in, it is hard to get a good rank on Google, Yahoo, MSN, Ask, and all the other major search engines. Although paying for advertising is effective and gets targeted results, RSS feeds are the way to go for free, cheap, and somewhat easy advertising.
First off, if you do not want to write articles yourself, no problem. The web is a great resource for finding articles written by reputable authors who are willing to give you their article for free (as long as you include their signature at the bottom of the article). It is very easy to take these articles, publish them on your website, and then make a RSS out of them. But enough of the rambling, the top six reasons for having an RSS feed on your site:
6. Reputation – A good RSS feed will increase your reputation as a honest and willing to help business, not just a business that wants to take your money, and nothing else. A feed with quality articles shows that you want to help the reader Learn more about a topic instead of just give the reader a sales pitch. Making your business prospects knowledgeable in the area that you are focused will hopefully show your product / service is superior in it's design.
5. Advertising – A RSS feed can be used to advertise your website for no money at all. If you submit it to RSS directories, the name of your website will appear at the top of your feed every time! Not only does it appear, it also functions as a link (but we'll get into that later).
4. Increase in traffic – Designing your RSS feed to only include part of your article forces the reader to click on a link back to your site. One could only assume that if they enjoyed the article your wrote, or published, then they would enjoy browsing the site where it came from.
3. Links back to your site – Not many people think of RSS feeds as a SEO (Search Engine Optimization) potential, but they include dozens of links in every feed! Publishing your feed on RSS directories puts in place the opportunity to create links with the specific keywords that you desire, and hopefully we all know how the more links you have with keywords in them, the higher ranked you will be on search engine searches.
2. Exposure – Are you a new website? Has anyone ever heard of you before? Well RSS feeds definitely get your name out there on the market. Quality articles associated with your name boosts your exposure and reputation as a quality website who is worth doing business with.
1. Targeted traffic – People look at your feed as a representation of your site. If you have a feed that relates to dog bones, obviously if they are interested in buying dog bones, your site will come in mind.